Programmatic Lead

Description:

Our client is a trailblazing media agency known for its commitment to innovation and excellence. They specialise in delivering integrated, omnichannel campaigns for renowned brands, fostering a collaborative and creative work environment.

The Opportunity

• Be at the forefront of media evolution, working with a pioneering programmatic trading solution.
• Join a cohesive activation team that integrates all specialist media functions.
• Play a key role in developing and leading a cutting-edge programmatic product.
• Work with an array of exciting brands across diverse channels including digital OOH, Connected TV, Audio, Video, and Display.
• Influence the agency's growth by identifying and capitalising on new revenue opportunities.

Responsibilities

• Lead the strategy and operations of the programmatic trading product.
• Develop the capabilities of the programmatic team and integrate with wider product teams.
• Ensure best practices in programmatic advertising including brand safety, measurement, targeting, and planning.
• Oversee the planning, activation, optimisation, and reporting of activities across various DSP platforms.
• Drive revenue growth by working closely with client teams and identifying new business opportunities.

Your Profile

• 7+ years of experience in programmatic planning or buying, with a proven track record of successful large-scale campaigns.
• Hands-on experience with DSPs (e.g., DV360, The Trade Desk) across multiple channels.
• Expertise in Audio, BVOD/CTV, Display, OOH, and Video.
• Strong knowledge of the ad tech landscape and critical thinking skills.
• Excellent communication skills, both verbal and written, with the ability to understand client business challenges.
• Proactive problem solver with excellent numerical and analytical skills.
• Commercially minded with strong business acumen.