Description:
This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behavior and preferences. As experts in consumer data, analysis, and DSPs – we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry’s most robust dataset in Omnicom’s proprietary platform – Omni. We’re looking for curious colleagues, who enjoy learning more about data, insights tools, and meeting the ever-changing needs of the industry.
- Insight development and curation to support campaign strategy, audience development and validate targeting, using a variety of tools
- Audience development within digital channels, primarily programmatic, to include feature expansion, selection, model creation
- Audience activation, including testing of audience implementation and troubleshooting across various regions and markets
- Working within programmatic media with some broader digital activity
- Ongoing Optimisation, evaluation and reporting of segment performance
- Day-to-day account support including liaising with local markets on upcoming programmatic campaigns, digital implementation, and reporting
- Supporting local markets on global campaign launches and ad hoc requests, acting as the bridge between internal specialist teams and local teams
- Manage weekly/monthly calls with regional activation hubs for updates and status of current live activity and upcoming campaign launches
- Proactively knowledge share across internal teams and global hubs
The Ideal Candidate Will Be
- Strong with numbers and spreadsheets (advanced functions)
- Be able to create insights from various data sources including off and online data sets
- Experienced in some statistical methodologies such as; Data preparation, Exploratory data analysis / insight creation, sample weighting etc.
- Familiar with audience creation platforms for media targeting
- Familiarity with media, marketing, and/or analytics
- Ability to build relationships with key local & international teams
- Strong written and verbal communication skills
- Confident on Excel, Word and PowerPoint