Senior CRM Executive

Description:

Role Overview and Features:

• The Senior CRM Executive will be in charge of leading the development and build of CRM projects and communications to support a range of lifecycle stages of products. Working alongside the CRM, analytics and data partners, you will define the audience segmentation, contact strategies manual and automated campaigns.

Essential Skills:

• Proven experience in email marketing and CRM management, with hands-on knowledge of ESPs or CDPs.
• Strong analytical skills with the ability to measure campaign results and propose optimisations.
• Proficiency in HTML and understanding of CRM campaign data requirements.
• Ability to create engaging customer messaging and develop effective CRM strategies.
• Interest in SME business finance and the ability to connect with sector-specific products.