Senior Director

Description:

The Senior Director, Growth leads SNUC's Growth function and is responsible for market awareness, demand generation, product marketing, partner marketing, communications, and commercial insight.

Working closely with Sales, Channel, Strategic Alliances, Customer Success, and Revenue Operations, this role helps identify growth opportunities, strengthen market positioning, accelerate pipeline creation, and improve commercial effectiveness.

The successful candidate will combine strategic thinking with practical execution and be comfortable operating in a fast-moving, high-growth technology environment.

Essential Duties and Responsibilities

Strategic Growth & Commercial Planning

Develop and execute SNUC's growth strategy in alignment with company objectives and revenue priorities.
Contribute to go-to-market planning and commercial strategy as a member of the commercial leadership team.
Translate market intelligence into actionable growth initiatives, investment priorities, and commercial programs.
Provide executive insight on market trends, competitive dynamics, pipeline performance, campaign effectiveness, and future growth opportunities.

Market Intelligence & Commercial Insights

Develop a deep understanding of customers, markets, competitors, industry trends, and emerging technologies.
Define and maintain Ideal Customer Profiles (ICPs) and Ideal Partner Profiles (IPPs) to guide commercial decision-making.
Identify and prioritize target industries, customer segments, and strategic growth opportunities.
Provide actionable insight that helps the business prioritize customers, partners, markets, and investments.
Establish repeatable processes for competitive intelligence, market research, and commercial analysis.

Demand Generation & Pipeline Development

Lead demand generation programs across digital marketing, account-based marketing, partner marketing, field marketing, events, and targeted growth initiatives.
Drive measurable pipeline growth across SNUC's Sell-To, Sell-With, and Design-In go-to-market motions.
Ensure growth programs align with strategic priorities and revenue objectives.
Monitor, measure, and optimize campaign performance, engagement, and pipeline contribution through data-driven decision making.
Collaborate with Sales, Channel, Customer Success, and Strategic Alliance teams to maximize growth program effectiveness and pipeline conversion.

Product Marketing & Market Positioning

Own the company's product marketing strategy and market positioning framework.
Develop differentiated messaging that clearly communicates SNUC's value proposition to customers, partners, and the sales organization.
Support product launches and go-to-market initiatives through coordinated messaging, enablement, and market activation.
Ensure consistent positioning across sales, marketing, partner, and customer-facing activities.

Brand, Communications & Digital Strategy

Oversee corporate communications, digital strategy, website development, social media, public relations, and thought leadership initiatives.
Ensure consistent messaging, positioning, and brand representation across all external communications and engagement channels.
Strengthen market awareness, brand credibility, and industry visibility within target customer and partner communities.

Partner Marketing

Develop joint marketing programs in collaboration with Channel and Strategic Alliance teams.
Support co-marketing initiatives that increase awareness, engagement, and pipeline creation.
Help strengthen SNUC's presence within key partner communities and routes to market.
Collaborate closely with partner-facing teams while maintaining clear separation from commercial ownership of partner relationships.

Data, Automation & AI Enablement

Leverage data, automation, AI, and emerging technologies to improve market intelligence, campaign execution, customer engagement, and commercial effectiveness.
Partner with Revenue Operations to improve reporting, attribution, operational efficiency, and scalability.
Identify technologies and processes that create competitive advantage and improve the effectiveness of the Growth organization.

Organizational Leadership

Lead and evolve an existing Growth team while building additional capabilities as the business scales.
Establish scalable operating models, processes, and performance frameworks.
Create a culture of accountability, collaboration, continuous improvement, and measurable outcomes.
Serve as a strategic advisor to executive leadership on market trends, competitive dynamics, and growth opportunities.
Carry out any other duties as reasonably required in line with the needs of the business

Travel

25% - 40% Required, including international travel

Requirements

Typically requires 10+ years of relevant experience across B2B enterprise marketing, ecosystem development, channel leadership, or growth functions.
Bachelor's degree in Business, Marketing, or related field; MBA a plus.
Proven experience building measurable pipeline generation programs in enterprise technology environments.
Strong working knowledge of enterprise CRM and marketing automation platforms required; experience establishing and enforcing CRM hygiene standards, attribution models, and campaign tracking conventions that deliver accurate, real-time pipeline visibility to sales and executive leadership.
Strong understanding of partner-led and ecosystem-driven go-to-market models.
Experience working closely with enterprise sales organizations and executive leadership teams.
Demonstrated ability to operate in high-growth, fast-changing environments.
Experience managing cross-functional teams and driving organizational alignment.
Strong commercial acumen with a data-driven operating approach.
Experience in enterprise infrastructure, edge computing, AI infrastructure, cloud, OEM, or adjacent technology sectors strongly preferred.
Preferred experience with one or more of the following:
OEM ecosystems
Enterprise channel programs
AI infrastructure
Edge computing
Hyperscaler partnerships
Enterprise hardware or infrastructure solutions
Joint GTM execution with technology alliances
High-growth PE-backed organization