Description:
We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to work from our London office at least two days per week, or eight days per month. Please ensure you can realistically commit to this structure before applying.
What You’ll Do
- Own the EMEA Events & Field Marketing Strategy — Partner with Sales and Marketing leadership to set the roadmap: goals, channels, and tactics that drive pipeline and revenue.
- Drive Pipeline Generation & Acceleration — Own measurable pipeline and revenue outcomes from every event, designing for real buying-committee engagement, not just attendance.
- Own the EMEA Events Calendar — Build and maintain the regional calendar across virtual events, roundtables, summits, conferences, trade shows, and owned events, prioritising investment by pipeline impact and account coverage.
- Lead End-to-End Event Execution — Plan and deliver across the full mix, managing vendors, technology, budget, cross-functional partners, and on-site activation, with consistent brand and customer experience throughout.
- Build Customer & Prospect Love — Design experiences that bring customers and prospects into BetterUp's story, deepening relationships beyond lead generation.
- Manage Vendor & Budget Relationships — Own the EMEA events budget and vendor ecosystem, negotiating contracts and ensuring strong ROI.
- Report on Programme Performance — Independently pull and analyse Salesforce and event data to demonstrate impact and guide where to double down or cut.
If you have some or all of the following, please apply:
- 8+ years of events or field marketing experience in the B2B technology sector, ideally SaaS
- Proven experience designing and leading EMEA-wide field marketing and events strategy in partnership with sales and marketing leadership
- Deep experience with large enterprise buyers, ideally within HR and Talent
- Demonstrated strategies for engaging senior stakeholders and C-level executives, both internally with leadership and externally with customer/prospect decision-makers, through tailored event experiences (e.g., executive roundtables, VIP summit tracks, curated 1:1 moments)
- Track record of driving measurable pipeline and revenue outcomes from events, with the ability to independently pull and interpret Salesforce reporting to inform strategy
- Extensive experience organising and executing both digital and in-person events (trade shows, conferences, executive roundtables, summits, owned-and-operated events)
- Proven ownership of a significant enterprise events budget and vendor ecosystem, including contract negotiation
- Comfort operating in a fast-paced, evolving environment, with the judgement to prioritise and re-prioritise as business needs shift
- - Exceptional communication and influencing skills — able to build coalition and drive alignment across Sales and Marketing leadership without formal authority
- Willingness to travel for on-site and live events across the EMEA region
- Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage in field marketing and events
- Transforms core business processes through strategic AI integration (e.g., AI-powered attendee personalisation, marketing automation, event ROI analytics)