Senior Marketing Manager

Description:

I am working in partnership on an exciting new ‘Senior Marketing Manager’ position within the publishing space.

Duties:

• To recommend and implement a robust marketing strategy/plan to maintain the rapid growth of the platform
• Be the brand guardian ensuring consistency in comms, user journey, creative and marketing collateral
• To deliver the forecasted growth volume of newsletter sign ups within budget
• Responsible for the email marketing platform to manage development requests and features, analyse and report on data, organise reader surveys, win back campaigns and liaise with support team as needed.
• Managing agencies and partners to drive newsletter growth and awareness.
• Working closely with the publisher on growth tactics, marketing and newsletter optimisations.
• Managing the website and app management including branding, design, UX and marketing content
• Organising and managing marketing activity such as sponsorships and collaborations within the budget provided
• Providing support to the Advertising Director including brand placements and reporting on KPIs
• Presenting clear data to the management team with recommendations for growth and optimisations
• Managing and growing social media platforms (Instagram, Twitter, and Facebook)
• Keeping the brand focused by working with designers and copywriters.

About you:

• You’re a team player who thrives in a collaborative environment, enjoys going beyond your remit and is a fast learner.
• Proficiency in Microsoft Office and other relevant software applications.
• Intermediate understanding of Google Analytics desirable.
• ESP experience essential.
• Newsletter experience – essential
• Basic understanding of InDesign and Photoshop desirable.
• Ability to work independently and as part of a team.
• Ability to multitask and prioritise tasks effectively.
• Attention to detail and accuracy.