Description:
Dazetta is a MarTech Consultancy that provides products and services to help clients leverage the latest in marketing technology. They're building a Learning as a Service (LaaS) offering, which this role will be integral to. With a focus on both technical and commercial aspects of MarTech, Dazetta works with top brands, helping them use technology to optimize their marketing efforts.
- Team: Small, client-focused team in the UK (currently 2 people). Significant offshore resources in India (up to 300 people).
- Key Focus: Client onboarding, strategy, and delivering technical solutions with a focus on Adobe CDP and Tealium.
- Consulting Experience: This role doesn't require hands-on work, but candidates should have a strong technical background in MarTech and experience in consulting or similar roles.
The Role:
As a Senior MarTech / CDP Consultant, you'll help clients optimise their marketing technology stack, especially around Customer Data Platforms (CDP). You will work closely with both the internal team and clients, ensuring effective implementation of MarTech solutions and strategies. Your role will be instrumental in growing the business, especially in the Learning as a Service area.
Key Responsibilities:
- Client-Facing:
- Work directly with clients to strategize and implement CDP solutions, particularly focusing on Adobe CDP (Experience Platform) and Tealium.
- Manage stakeholder relationships and influence key decision-makers to drive success in MarTech initiatives.
- Consulting & Strategy:
- Guide clients through the onboarding process and help them optimize their MarTech solutions.
- Lead the development of marketing technology solutions, ensuring they align with business objectives and deliver measurable results.
- Collaboration & Growth:
- Collaborate with the internal product development team to ensure the products meet client needs.
- Work with vendors and clients to ensure smooth implementation and growth of the MarTech business stream.
About you:
- Strong background in MarTech, particularly with Adobe CDP (Experience Platform) and Tealium (AudienceStream). Adobe experience is highly preferred.
- Experience in consulting or client-facing roles with the ability to manage and influence stakeholders effectively.
- Experience with onboarding clients, providing technical and strategic support for MarTech implementations.
- Excellent communication skills and the ability to explain technical concepts to non-technical stakeholders.
- Strong background in audience experience and data-driven marketing strategies.
- Experience working with clients in industries like Telco and FS&I is a plus but not essential.