Shopper Marketing Executive

Description:

As Shopper Marketing Executive for Grocery, you will be responsible for delivering and executing activations in this channel to drive growth and brand awareness.

Key Responsibilities:

• Coordinate and deliver activations aligned with channel plans.
• Partner with customers to enhance brand value and performance.
• Collaborate with marketing and sales on partnerships and activations.
• Support the activation calendar around key brand moments.
• Manage innovation launch plans in Grocery.
• Monitor KPIs, optimise campaigns, and ensure clear ROI.
• Collect activation insights and report to the Insights & Reporting Manager.
• Research and share competitor insights and best practices.
• Contribute to brand planning and strategy to drive growth.

About you:

• Experience in Customer/Trade/Shopper Marketing within an FMCG environment.
• Strong understanding of the UK retail landscape.
• Demonstrable experience of planning and delivering activations in a range of customers, ensuring the needs of the business and the needs of the customer are met.
• Strong project management skills.
• Ability to understand and utilise category insights to inform activation plans.
• Passion for the world of spirits, an interest to join a growing business & the desire to make your mark!