Shopping Marketing Executive

Description:

An exciting opportunity has arisen to join the Gatineau Team as Global TV Shopping Marketing Executive. This role is ideal for someone looking to grow their career in marketing within the beauty and retail sector. You will play a key part in driving and supporting the day-to-day marketing operations for QVC UK and QVC US, while also contributing to activities across our salon and spa professional channels.

We are looking for an ambitious, creative, commercial and highly organised Marketing Executive to help the Marketing Manager and Marketing Director implement the marketing strategy across key channels. The workload is busy, and you must thrive when working at pace. You must have a genuine passion for skincare/beauty and strong awareness of the skincare market and age-defying category.

Key responsibilities

· Work closely with the QVC UK Director on the QVC UK promotional calendar, ensuring the marketing team have full visibility of upcoming promotions

· Work closely with the QVC US Director on the QVC US promotional calendar, ensuring the marketing team have full visibility of upcoming promotions

· Create the marketing plans/strategy for QVC campaigns including email/social/PR activity

· Ideate and brief photography for QVC promotions to external photographers

· Brief marketing assets to the design team (email, social, press releases, on air assets, POS, set design)

· Work closely with the Marketing Manager & Director on how these assets can continually evolve to optimise performance and customer engagement by conducting regular brand research

· Work closely with the marketing team to implement the QVC social calendar across all QVC channels

· Evaluate the performance of QVC campaigns and customer feedback to develop a deeper understanding of the customer. Drive engaging marketing strategies and content to improve sales and customer satisfaction

· Brief and create marketing presentations for QVC/NPD/Brand/E-commerce/Distributors, working closely with the Marketing Manager & Director to ensure all key information and details are included

· Own the salon & spa marketing calendar, working closely with Marketing Manager, Director & Salon Account Manager on the creation of seasonal promotions

· Create order forms for salon promotions and ensure order forms/B2B site are always up to date

· Brief Salon POS/brochures and materials

· Work with the Marketing Manager to provide general marketing support

Requirements

· Previous experience in a similar marketing role (min 3 years’ relevant experience)

· Self-motivated, entrepreneurial spirit with a desire to achieve

· Strong creative vision

· Excellent time management skills

· Excellent organisational skills

· Excellent communication skills

· Strong commercial skills

· Professionalism regarding time, costs and deadlines

· Understanding and passion for the beauty sector

· An excellent understanding of social media platforms

· Knowledge of TV shopping beneficial