Description:
Tagging Analyst
London
This role stands out as a rare opportunity to lead a full rebuild of web analytics in a large scale, consumer facing digital environment. You will play a central role in fixing long standing data quality issues and shaping a modern instrumentation strategy that underpins commercial decision making across the business.
The Role
- Own and manage the design, implementation and QA of the web data layer across multiple digital products
- Deliver hands on tracking using Adobe Analytics, Adobe Web SDK and tag management tools
- Work closely with Product, Engineering and Marketing teams to define and implement robust instrumentation
- Resolve legacy tracking issues and improve data accuracy, reliability and governance
- Support marketing attribution, reporting and optimisation through high quality event data
- Contribute to a wider analytics transformation programme, including future server side tracking initiatives
Your Skills and Experience
- Strong commercial experience in web implementation and digital analytics
- Hands on expertise with Adobe Analytics and modern implementation approaches
- Strong JavaScript skills and confidence working with data layers
- Experience with tag management, debugging and pixel tracking in complex environments
- Comfortable operating in legacy or messy setups and driving improvements
- Confident communicator able to manage stakeholders across technical and non technical teams
What They Offer
- Annual bonus of up to 10 percent
- Hybrid working policy with three days per week in the office
- Pension with employer contribution and matched scheme
- Medicash and additional wellbeing benefits
- Industry perks including access to heavily discounted events and experiences
- Clear opportunity to grow with an expanding data and product organisation