Web Analyst

Description:

This is an excellent opportunity for an aspiring Web Analyst to join a growing analytics function where you'll work with GA4, SQL, BigQuery, and CRO initiatives to improve digital performance. You'll gain hands-on exposure to experimentation, stakeholder engagement, and data-driven optimisation within a supportive and collaborative environment.

The Company

They are a large, established organisation with a strong focus on digital transformation, analytics, and continuous improvement. With a significant online presence and ongoing investment in data capabilities, they are committed to using insight to enhance customer experiences and business performance. Their Data & Insights team plays a key role in shaping digital strategy and driving evidence-based decision-making across the organisation.

The Role

You will support the web analytics and conversion rate optimisation function, helping stakeholders understand website performance and identify opportunities for improvement.

Responsibilities include:

• Analyse website performance and user behaviour using GA4
• Support A/B testing and experimentation programmes through data analysis and insight generation
• Evaluate test outcomes and provide recommendations to improve website performance
• Identify optimisation opportunities across digital customer journeys
• Query and manipulate data using SQL and BigQuery
• Produce reports, dashboards, and actionable insights for stakeholders
• Collaborate with digital, marketing, and product teams to support business objectives
• Utilise modern analytics and AI tools to enhance analysis and productivity

Your Skills & Experience

• Strong working knowledge of GA4
• Commercial experience within web analytics or a broader analytics role with exposure to digital data
• Good SQL skills and experience working with large datasets
• Strong analytical and problem-solving capabilities
• Ability to communicate insights clearly to both technical and non-technical stakeholders
• Experience translating data into actionable recommendations

Desirable:

• Experience with Google Tag Manager (GTM)
• Exposure to BigQuery
• Knowledge of CRO, experimentation, or website optimisation methodologies

What They Offer

• Hybrid working, with 2 days per week in their Manchester office
• Exposure to leading web analytics, experimentation, and optimisation projects
• Opportunity to develop expertise in GA4, BigQuery, SQL, and digital analytics
• Clear career progression within a growing analytics function
• Supportive team culture with investment in professional development and learning