Data Planning Manager

Description:

Currys plc, through its iD Mobile brand, is seeking a CRM Insight & Data Planning Manager to enhance CRM performance, data accuracy, and strategic planning across the customer lifecycle. This role is key in driving data-informed decisions, optimizing campaign performance, and supporting iD Mobile’s ambition to become a data-driven business.

Key Responsibilities

General:

• Support delivery of the CRM strategy through year-round campaign planning.

• Manage stakeholder engagement and implement productivity improvements.

• Lead data-focused projects and approve CRM-related projects when required.

• Assist in developing business cases requiring data and insight.

• Deputise for the Senior Manager with key stakeholders.

Insight:

• Oversee the full insight lifecycle, providing actionable insights to inform CRM and broader business strategies.

• Translate CRM briefs into structured requests for BI teams and deliver presentation-ready outputs.

• Develop a CRM reporting framework aligned with customer lifetime value (CLV).

• Lead CRM’s test-and-learn program, guiding segmentation and channel strategy.

• Drive adoption of BI self-serve tools, enabling scalable insight delivery.

Data Planning:

• Act as CRM data champion, promoting best practices and innovation, especially in AI-driven environments.

• Ensure all customer communications comply with GDPR, ICO, and Ofcom regulations.

• Own and evolve consent and permissions strategy, including repermissioning and suppression management.

• Proactively manage data-related risks with contingency and incident response planning.

• Lead strategic optimization of CRM data capabilities to unlock future customer value.

Required Skills & Experience

• Minimum 5 years of CRM experience or 3 years in an Insight role with CRM campaign competency.

• Proven ability to manage complex data flows and ensure compliance with personal data regulations.

• Strong analytical skills to interpret complex datasets and deliver actionable insights.

• Understanding of CLV, churn prediction, and segmentation modeling.

• Technical proficiency with data platforms and tools such as Azure, Databricks, Power BI, and Google Analytics.

• Experience in mobile and/or retail sectors, with subscription-based data models.

• Practical coding experience (SQL, Python) is desirable.

Benefits

• 25 days annual leave plus bank holidays.

• Private medical insurance and life assurance.

• Colleague discounts on tech from Currys and iD Mobile.

• Hybrid working (expectation to meet in person 2-4 times per month).

• Career development, ongoing training, and skills-building opportunities.