Fashion Retail Content Manager

Description:

As the Fashion Retail Content Manager, you will be responsible for developing, curating, and managing engaging content across all digital platforms. You will play a key part in enhancing our brand presence, connecting with our audience, and driving sales through compelling storytelling and strategic content planning. You will manage the entire lifecycle of content – planning, creation, editing, distribution and analysis. Working closely across departments to promote our brand through engaging and compelling content, this is a key role within the business.

Core Responsibilities

· Strategy & Planning: Develop, implement, and manage our social media strategy, producing, sharing and maintaining calendars through software tools.

· Content Creation & Management: Create, curate, manage and publish content (images, video, written, etc.).

· SEO & Analytics: Optimise content for search engines and AI, helping to maximise our ROI.

· Social Media Management: Oversee social media accounts', managing the design and tone to ensure we maximise engagement with our target audience.

· Brand Management: Oversee photographic content for DPUS e-commerce platform and instore POS.

· Creative Direction: Create and manage campaigns and marketing materials for DPUS website and store.

· Collaboration: Working with other departments (marketing, sales, operations, store, etc.) Assigning content production tasks to team members and commissioning articles, videos and other content from external Freelancers

· Reporting: Analyse social media campaigns and activities and provide reports on ROI and insights to Senior Management.

· Networking : Build database of influencers, affiliates and brand ambassadors to expand DPUS network and audience.

Requirements

· At least two years' experience as a Content Manager or similar role within the fashion industry

· Experience with social media analytics tools (e.g., Hootsuite, Google Analytics).

· Excellent knowledge of Instagram, TikTok, Facebook, Twitter, LinkedIn + other social media best practices.

· Experience with graphic design tools (e.g., Adobe Creative Suite).

· Experience in content marketing and creation.

· Understanding of SEO and web traffic metrics.

· Experience with audience and buyer persona research.

· Good leadership skills with demonstrable cross-departmental experience

· Familiarity with design and publishing.

· Detail-oriented and highly organized.

· Excellent multi-tasking skills.

· Critical thinker and problem-solver.

· Great interpersonal and communication skills.