Description:
We are seeking a Field Marketing Manager to help support our growing sales team in the European market.
As Field Marketing Manager, you will be responsible for the strategy and execution of high-impact field programs to fill the funnel and accelerate to close. This position requires the management and full execution of a unique blend of events (digital and live), direct mail, online marketing, and integrated marketing campaigns, plus a love of data and analytics. Reporting to the Senior Director of Demand Generation, the ideal candidate is a modern marketer that has a demonstrated track record of upmarket pipeline generation and deal acceleration programs.
This person will work very closely with the sales team to understand their market needs and will eventually know the top prospects of each team member and tailor marketing programs accordingly!
Responsibilities
- Build quarterly Field Marketing plans that integrate Sales and Marketing requirements to support sales pipeline and revenue goals
- Develop and execute demand generation marketing programs – in person and virtual events, webinars, in-person and virtual experiences, integrated campaigns and roadshows
- Coordinate all aspects of select tradeshows/networking events their sales team attend and exhibit
- Research and suggest appropriate trade and networking organizations for the region
- Forecast and measure impact of programs on sales cycles
- Analyze program results and optimize as needed
- Partner with Sales, various Marketing teams, and other stakeholders to deliver successful programs
- Maintain ongoing communications with the regional sales leaders, field marketing peers and corporate headquarters
- Assist sales leadership in understanding, participating and obtaining buy-in for field marketing programs
Qualifications
- Bachelor’s degree, emphasis in marketing preferred
- Fluent in English and French or German (preferred)
- A minimum of 7 years software/technology field marketing experience
- Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
- Experience in an EMEA marketing role supporting multiple countries and markets
- Knowledge of Marketo or HubSpot, Salesforce and other MarTech is preferred
- Strong demand generation experience building multi-touch, integrated campaigns
- Excellent strategic thinking skills with ability to make data-driven decisions
- Ability to be creative, efficient and productive with minimal supervision or guidance
- Excellent interpersonal, presentation and communication skills (both verbal & written)
- Ability to travel up to 30%