Description:
As an Influencer Marketing Executive for Myvitamins UK, you’ll play a key role in developing and executing influencer campaigns that build brand awareness, drive acquisition, and enhance loyalty across the UK market. You’ll work closely with a diverse range of fitness, health, and lifestyle influencers, from micro-creators to elite athletes, to deliver impactful, performance-led campaigns that align with our brand goals.
This is an exciting opportunity to work in a fast-paced, global brand environment, collaborating cross-functionally with social, content, PR, and campaign teams to deliver best-in-class influencer activations that inspire and engage our audience.
Responsibilities
As Influencer Executive, you’ll:
- Identify, recruit, and manage influencer partnerships across fitness, sport, and lifestyle categories to drive awareness and sales for Myvitamins.
- Support the Influencer Manager in developing and executing the UK influencer strategy, ensuring alignment with key campaign and commercial objectives.
- Manage influencer outreach, negotiation, briefing, and end-to-end relationship management, including product seeding and payment processing.
- Maintain and update the UK Influencer Database to ensure efficient tracking, communication, and performance monitoring.
- Contribute to creative campaign development, supporting the production of authentic, on-brand content that resonates with our core consumer.
- Analyse and report on influencer performance using data tools such as Excel, Google Analytics, and internal reporting platforms, delivering actionable insights to improve future campaigns.
- Collaborate closely with cross-functional teams (Social, Content, PR, Campaigns, and Digital) to ensure influencer activations are fully integrated within the wider marketing strategy.
- Support PR and brand event execution, including influencer attendance, coordination, and post-event reporting.
What Skills and Experience Do I Need?
- 1-2 years experience in influencer marketing (Advantageous if within the sports nutrition, health, or fitness industry)
- Understanding of how influencer content drives brand awareness, engagement, and commercial performance.
- Strong grasp of social media platforms (Instagram, TikTok, YouTube, etc.) and emerging influencer trends.
- Excellent communication, negotiation, and organisational skills.
- Confident working with data and reporting tools to measure performance and ROI.
- A proactive self-starter with strong attention to detail and the ability to meet deadlines in a fast-paced environment.
- Genuine passion for fitness, health, and social media, and an understanding of the Myvitamins brand and community.