Description:
We have an exciting opportunity for a creative and passionate Marketing Manager to join our Digital & Communications Team on a full-time basis. The Marketing Manager plays an integral role in creating, developing and maintaining Hope for Justice and Slave-Free Alliance campaigns and marketing materials. The role will require you to co-ordinate requests for communications and marketing assets from global teams and departments, to ensure quality output, using analytics and research to improve the quality and consistency of our marketing assets. The successful candidate will have oversight of the social media function and line management of the Social Media Manager role and will work with on-team graphic designers, copywriters and external agencies to bring campaigns and communications pieces to life, on schedule and on budget.
Requirements:
Main Duties
- Create and develop dynamic marketing content for Hope for Justice and Slave-Free Alliance campaigns, events, and to meet specific objectives, through a mix of hands-on copywriting, briefing other creatives, and using digital tools and platforms
- Create and maintain a long-term calendar of campaign activity, adapted around key dates (and dates to avoid), capacity, and organizational requirements, in collaboration with team members responsible for fundraising and philanthropy
- Line management of the Social Media Manager role and oversight of that function, including strategy and approvals
- Researching and sharing insights about marketing trends and tools
- Present internally and externally to promote the story of a campaign or communication
- Influencer marketing & brand partnerships, co-ordinating with internal stakeholders
- Collaborate and manage relationships with external partners, influencers and agencies
- Work at all times in line with organisational policies and procedures and the wider strategy, culture and ethos of Hope for Justice.
- Understand and uphold the standards outlined in the Hope for Justice Safeguarding policies, acting with due care and attention to safeguard the wellbeing of anyone that comes into contact with our work and reporting concerns if they do arise.
We expect all staff to understand and uphold the standards outlined in the Hope for Justice Safeguarding policies, acting with due care and attention to safeguard the wellbeing of anyone that comes into contact with our work and reporting concerns if they do arise.
Key Result Areas
- Delivery of powerful and engaging multi-channel campaigns primarily via social media, email marketing, direct mail, printed assets and video, which hit their goals in terms of database growth and signups, direct income generation, or growing brand awareness.
- Central point of contact and project management for a variety of internal teams and external support/agencies delivering on marketing and fundraising objectives via digital platforms (paid and organic).
- Accountability for delivering campaigns around set dates (Anti-Slavery Day; Christmas; World Day Against Trafficking in Persons, etc), as well as proactively creating ad hoc campaigns throughout the year.
- Taking briefs for marketing support from a wide range of teams with varying needs and audiences and responding with powerful and effective digital and print assets, by refining and improving the brief according to core marketing and comms principles, and working closely with other specialists on the Communications team.
- Liaising with other departments to ensure our campaigns and marketing communications are focused correctly and delivering to overall organisational goals, e.g. targeting funding gaps, considering country-specific factors, tailored appropriately to different audiences.
- Work with Communications team members to ensure cohesive campaign visuals and messaging across all media. Give high-quality and actionable feedback to creatives to ensure consistent and high-quality outputs.
- Provide compelling supporter journeys that clearly signpost to our goals, and engaging donor journeys that focus on retention and inspiration.
Other information:
As part of Hope for Justice, you will benefit from an excellent package including:
- 28 days annual leave plus bank holidays
- 1 day Marriage Leave
- Birthday Day
- Enhanced employer pension contributions
- Company sick pay
- Enhanced maternity and paternity pay
- Access to our Employee Rewards Platform, providing discounts and offers for well-known retailers
- Free, confidential Employee Assistance Programme for staff and their family
- Professional development opportunities
- Professional memberships paid
- Flexible and hybrid working