Description:
As a PPC Campaign Executive, you’ll play a key role in driving high‑quality leads and pipeline growth through paid search. You’ll plan, build and optimise PPC campaigns across Google Ads and Microsoft Advertising, working across global regions (EMEA, North America and APAC) to support Ideagen’s portfolio of SaaS solutions for regulated industries.
This is a hands‑on role where data, creativity and commercial thinking meet, perfect for someone ready to take ownership of campaigns and make a measurable impact!
Responsibilities
- Build, launch and optimise paid search campaigns across Google Ads and Microsoft Advertising
- Manage budgets, bids and performance across multiple regions and currencies
- Develop keyword strategies, write compelling ad copy and test campaign variations to improve results
- Optimise performance through smart bidding, audience targeting, A/B testing and quality score improvements
- Support account‑based and targeted campaigns aligned to key sales priorities
- Analyse campaign performance and turn data into clear insights and recommendations
- Collaborate with marketing, web and regional teams to improve landing pages and conversion rates
- Provide regular performance updates and contribute to ongoing optimisation plans
Skills And Experience
- Experience managing PPC campaigns, ideally in a B2B or SaaS environment
- Strong hands‑on knowledge of Google Ads and Microsoft Advertising
- Experience running multi‑region or international campaigns
- Confident analysing PPC metrics and conversion rates
- Experience with conversion tracking, Google Analytics and Excel
- Highly organised, detail‑driven and comfortable managing multiple campaigns at once
Desirable
- PPC platform certifications
- Experience of ABM, marketing automation tools or Salesforce
- Exposure to regulated industries or interest in using AI to improve campaign performance