Business Development Manager

Description:

The Business Development Manager role is fundamental to managing and delivering the business development and marketing plans for business lines within the Insurance and Professional Services Practice Groups.

This role will report into an Insurance Senior Business Development Manager and work in collaboration with the Insurance BD leads, Senior Business Development Managers and Business Development Managers within Insurance to identify opportunities. To advance the business development strategy for the group, the post holder must balance autonomy and coordination with the senior stakeholders to identify opportunities, set, manage and deliver the plans for the insurance business lines.

Proactive communication and alignment with the core partners are vital to ensure everyone is on board and moving in the right direction.

Key Responsibilities

Engage with contacts at clients and targets (Marketing & Communications activity)

Engagement management
 

• Executes the given tactics in agreed marketing plans and business line relevant campaigns to best practice and actively uses analytics to identify and track leads.
• Ensure messaging and materials are on brand.
   

Content, Products and Thought leadership ("Tools")
 

• Support the Senior Manager in the use of products and content for client engagement purposes.
   

Marketing Channel management
 

• Execute and manage the use of all marketing channels as set out in marketing plans to best practice and is able.
   

Measurability and analytics
 

• Use analytics to identify and track leads and monitor performance of activity for maximum ROI, report back on effectiveness.
   

Evaluation by clients and targets of our capability and appropriates to instruct (Client and Business Development activity)

Research and intelligence
 

• Undertake prescribed analysis of internal and external data sources to meet client team, practice and sector needs.
   

Matter description management
 

• Drive the collation of matters descriptions through pitch and legal directories, internal communications, inter alia, and save these to the matter database in accordance with established BD and risk best practice.
   

Legal directories
 

• Support the legal directories process including research and content management tasks.
   

Conversion of opportunities to instructions (Client and Business Development activity)

Business line strategic pitch
 

• In conjunction with the Senior Manager, lead pitches of strategic importance to the business line ensuring the Go/No Go evaluation and pitch reviews are completed.
• Facilitate access to pitch best practice tools and content; coordinate contribution of pitch stakeholders.
   

Business line tactical pitch
 

• Direct work to define pitch proposition and advise on structure and timeline of pitch project ensuring the standard process is completed. Remain as advisor to project as necessary.
   

Client meeting preparation
 

• Prepare internal and external source research and necessary supporting material including marketing assets.
   

Partner pipeline review meetings
 

• Support preparation for Pipeline Review Meetings including accurately maintaining systems which hold engagement and pipeline data.