Customer Analytics Manager

Description:

Customer Analytics Manager

Lancashire

The Company

A customer-centric UK retail brand with a strong digital and multi-channel presence is seeking a Customer Analytics Manager! This business is known for its people-first culture and long-term commitment to customer experience, and they continue to invest heavily their in data, CRO, and CRM capability to support growth and personalisation

The Role

As Customer Analytics Manager, you’ll sit within the CRO & Data team, working closely with CRM, Marketing, Trading, and Tech teams to ensure customer data is accurate, well-governed, and used effectively to drive insight-led decision making. This role blends customer data management with hands-on analytics, supporting CRM strategy through segmentation, reporting, and behavioural analysis. You’ll also play a key role in optimising customer data integration and supporting projects around customer identity and unique customer IDs

Your Skills & Experience

• Strong SQL skills
• Hands-on experience with data visualisation and BI tools, ideally Power BI
• Experience developing customer segmentation and supporting CRM personalisation strategies
• Confident communicator, able to translate data into clear insights for non-technical stakeholders