Head Of Customer Marketing

Description:

Booker, a leading UK wholesaler, is looking for a Head of Customer Marketing to join their dynamic team. The role offers the opportunity to lead exciting initiatives and drive success across both Retail and Catering sectors, focusing on customer loyalty, market penetration, and revenue growth.

Key Responsibilities:

1. Dual-Sector Strategy Development:

   • Design and implement trade marketing strategies for both retail and catering sectors.

   • Align campaigns with the unique needs of each sector, such as seasonal promotions and menu-driven solutions.

2. Customer Segmentation & Insight:

   • Deepen understanding of customer behaviors through CRM data and market research.

   • Develop segment-specific loyalty programs and adapt strategies based on competitor activity.

3. Omnichannel Campaign Execution:

   • Lead trade promotions, POS materials, and digital campaigns for both retail and catering audiences.

   • Collaborate with the Digital Team to enhance B2B platforms like click-and-collect and bulk ordering tools.

4. Brand & Campaign Management:

   • Ensure brand consistency across marketing materials and tailor messaging to sector-specific needs.

   • Execute trade promotions, loyalty programs, and seasonal campaigns.

5. Catering Division Growth:

   • Lead initiatives to drive growth in the catering sector, building relationships with industry influencers.

6. Budget & Performance:

   • Manage a multi-million-pound budget, optimizing marketing channel spend.

   • Track KPIs such as sales growth, customer acquisition, campaign ROI, and market share.

Qualifications:

• Strong commercial and strategic business acumen.

• Experience designing marketing strategies across multiple propositions.

• Customer understanding to build and coordinate communication of marketing propositions.

• Experience in digital communication, delivering marketing strategies to B2B customers.

Benefits:

• 10% off purchases at Booker and Tesco, plus exclusive discount events.

• Tesco colleague discount card offering up to 15% off.

• Discounts on car, pet, and home insurance, along with other offers.

• Health and wellbeing support, including virtual GP and Employee Assistance Programme.

• Retirement savings plan with matching contributions from Booker.

• Life assurance and great holiday package.

• Flexible working options to suit personal needs.