Trade Marketing Manager

Description:

• Develop, implement and track performance against the trade marketing plan and budget across our customers in line with the overall commercial plan, taking ownership of the weekly sales & marketing process and cross functional planning to ensure focus remains in key customers.
• Confidently pitch Warner’s and our unique proposition and portfolio of products through a clear narrative that engages and inspires using data (Nielsen, CGA etc.) to build category rationale and actionable insights that deliver a clear solution sell for our customers.
• Represent the shopper within Warner’s and create and maintain best in class sales tools that deliver a clear and all-encompassing story for their profile, ensuring that the sales team are fully equipped to use these tools to the best of their ability.
• End-to-end project management of customer initiatives from insight build to developing the creative brief, to the sell-in and execution.
• Inspire with best practice examples through ongoing research, trends, competitor monitoring and network building.