Description:
We’re looking for someone who’s highly motivated and can support our Acquisition Campaign Manager and wider acquisition team. The team focuses on delivering excellence through PPC account optimisation, data analysis and building relationships with our suppliers (e.g. Google, Microsoft & Meta).
Some Things That You’ll Be Doing
- Supporting the Campaign Manager in all tasks as required
- Building and implementing new acquisition campaigns, and accounts, according to briefs
- A/B testing and reporting
- Working closely with product owners to support their business targets, in line with our team priorities and generally strong stakeholder management skills
- Reporting and monitoring acquisition campaign results and spend against our budget expectations and targets
- Monitoring competitor activity and discovering new opportunities
- Making recommendations to improve performance and to drive further efficiencies
- Identifying any deviations in performance
- Liaising with compliance to ensure our ad copy adheres to FCA regulations
- Ensuring that our technology is functioning correctly and raise, or fix, any issues
Essential Skills And Experience
- Exceptional knowledge and experience with PPC
- Strong analytical skills, and is comfortable at handling and reporting on large data sets
- Knowledge of Excel and presenting data
- An ability to own and balance multiple projects
- A passion for PPC and an interest in all things performance marketing
- Ability to be able to make relevant, and effective, CPA and TROAS Bid strategy adjustments and ad copy recommendations
- Experience of running remarketing and retargeting campaigns