Associate Director

Description:

Associate Director

Our client is a global advertising technology business in a genuine growth phase in the UK. Established programmatic platform, proprietary DSP, serious data capabilities, and a product set covering programmatic activation, CTV, audio, and DOOH.

The role

You will lead media planning and RFP responses for the UK sales team, translating client briefs into clear, KPI-led proposals built on the platform's DSP and data capabilities.

This is a scale-up environment. Processes are still being built, the pace is quick, and you will be expected to take ownership rather than wait for direction. In return, your work is visible, your input shapes how the planning function develops, and there are no layers between you and the outcome.

You will:

• Own the planning process for programmatic RFPs and proactive proposals end to end
• Build cross-channel media strategies across programmatic display, video, and CTV, with audience, inventory, and targeting recommendations using first and third-party data
• Present media plans to sales and internal teams, and adapt as campaigns evolve
• Act as the go-to planning and product expert on the DSP and wider platform for the commercial team
• Help build the templates, reference materials, and processes the planning function will run on

About you

• 5+ years in digital media planning, programmatic strategy, or online advertising, platform, agency, or publisher side
• Strong working knowledge of programmatic buying, DSPs, and CTV, comfortable with pricing models (CPM, CPC, CPA), benchmarks, and data-led recommendations
• A clear communicator who keeps stakeholders aligned and presents with credibility
• Organised, accountable, and comfortable with ambiguity and changing priorities
• Motivated by building something, not maintaining it