Brand Activation Ambassador

Description:

Diageo is seeking a Brand Activation Ambassador to join their On-Trade Team. This role involves bringing the Diageo drinks portfolio to life in pubs, bars, and hospitality venues across your region, primarily focusing on the Manchester area, with a territory that includes Blackburn, Bolton, Salford, Stretford, and surrounding areas.

As a Brand Activation Ambassador, you will engage with venue managers, staff, and consumers to increase brand awareness. This includes activities such as training hospitality staff on Diageo brands and perfect serve techniques, creating social media buzz on platforms like Instagram, Facebook, and Twitter, and designing bespoke cocktail lists and venue promotions. You will also host sampling events and product training sessions for customers, ensuring strong brand visibility and advocacy among venue staff and guests. The role is perfect for someone with a passion for drinks and creativity, who is eager to innovate and inspire new ways to showcase Diageo’s products.

Key Responsibilities:

• Train hospitality venue staff on Diageo brands and perfect serve techniques.

• Create engaging social media content to increase brand awareness.

• Design bespoke cocktail lists and develop exciting venue promotions.

• Host sampling events and product training sessions.

• Ensure brand visibility and advocacy among venue staff and customers.

• Innovate and inspire new ways to showcase Diageo’s products in venues.

Why Work as a Brand Activation Ambassador at Diageo:

• Salary: £27,052 plus up to £3,000 annual bonus.

• Company Car: Enjoy the convenience of a company vehicle.

• Pension Plan: Secure your future with a pension plan.

• Holiday Package: 20 days holiday plus bank holidays, increasing by one day each year of service up to 25 days.

• Life Assurance: 1X life assurance for peace of mind.

• DIGICARE+ App: Access second opinions from doctors, personalised counselling, expert nutritionist advice, and gym membership discounts.

• Perks 4 You: Exclusive employee pricing platform for savings on various purchases.

Essential Qualifications:

• Full UK Driving Licence (required).

• Passion for the drinks industry and brand activation.

What Our Brand Activation Ambassadors Say:

• “We build incredible relationships and change people’s perceptions, turning them into true brand advocates.”

• “I love influencing people to share my passion for these amazing brands.”

• “Working closely with venues gives me a real buzz, especially when I see the impact of our work on customers’ experiences.”