Description:
As a Senior Paid Social Manager, you’ll take ownership of a key strategic client, leading both the strategy and delivery across a complex and high value paid social account. You’ll act as a trusted advisor, driving performance, building a strong client partnership and confidently navigating challenges to ensure campaigns meet and exceed KPIs.
Key responsibilities
- Own end to end paid social strategy and delivery across Meta, TikTok, Pinterest and more, optimising to achieve KPIs such as ROAS, MER, CPA and COS.
- Lead the day to day management of a key strategic account, balancing performance delivery with proactive client leadership and clear direction.
- Build and maintain a strong, trusted client relationship, confidently presenting plans, results and recommendations and managing expectations where needed.
- Lead on audience research, competitor analysis and platform best practice, ensuring innovative, high impact campaigns.
- Work closely with the Paid Social Lead to enhance our eCommerce offering, introducing new tools, processes and features to improve performance, attract new clients and strengthen tracking and feed management.
- Collaborate with internal teams, particularly on integrated and multi-channel activity, to deliver cohesive campaigns.
- Maintain a strong focus on commercial performance, ensuring profitability while identifying efficiencies and opportunities for improvement.
Skills and experience
- Proven experience managing large scale, complex eCommerce paid social accounts, ideally with ownership of key or flagship clients.
- Strong platform expertise across Meta, TikTok and Pinterest (LinkedIn a bonus).
- Highly analytical, with the ability to use multiple data sources to inform strategy and decision-making.
- Confident and credible communicator, with strong client leadership skills and the ability to manage challenging conversations.
- Organised, commercially aware and proactive, with the ability to lead through complexity and drive outcomes.