Description:
We're seeking a Social Media Manager who's passionate about player engagement, creative storytelling, and community-driven development. This role thrives on collaboration, working closely with the Social Media, Brand, and Community teams to help shape and execute global social strategy, strengthen our relationship with players, and bring fresh, creative ideas to life.
Responsibilities
- Help develop and deliver contextually relevant social media and community strategies across key channels, including Facebook, X, TikTok, Twitch, Instagram, and YouTube.
- Manage day-to-day activity across multiple platforms, writing, publishing, and engaging with player-facing content that resonates with our audience.
- Maintain an organized and forward-looking content calendar that supports key initiatives and milestones.
- Research internal initiatives, gaming culture, and industry trends to identify opportunities that keep the brand fresh, competitive, and connected to the community.
- Capture authentic, real-time content from player events, including photos, videos, and behind-the-scenes moments. (Travel required)
- Act as an internal advocate for social best practices, ensuring consistent tone, policy alignment, and representation of the player voice across teams.
- Collaborate closely with the Social Media, Brand, and Community teams to surface discussion trends, identify opportunities, and create moments for proactive engagement.
- Contribute creative ideas and trend-based concepts that inspire new approaches to storytelling and player engagement.
- Build relationships with community advocates and influencers who help expand our reach and strengthen our connection with players.
- Ensure consistency in tone, messaging, and visual identity across all social campaigns and platforms.
Requirements
- 2+ years of experience managing brand social media accounts, preferably within the gaming or entertainment industry.
- Strong understanding of current social media trends, platforms, and best practices.
- Excellent writing, grammar, and proofreading skills with a sharp eye for tone and detail.
- Basic knowledge of Photoshop for light content editing.
- Basic understanding of short-form video editing and production.
- Comfortable engaging directly with players both online and during in-person events.