CRM Manager

Description:

CRM Manager

Location: Sheffield (Hybrid – 2 to 3 days/week in office)

Salary: Up to £75,000

The Company

A high-growth consumer brand is looking to hire a CRM Manager to lead its multi-channel communications strategy. With a growing customer base and multiple product lines, the business is investing in automation, personalisation, and data-driven messaging across both B2B and B2C audiences.

The Role

As CRM Manager, you’ll take full ownership of lifecycle strategy and campaign delivery across email, push, and in-app. This is a hybrid role combining strategic planning with hands-on execution—designing customer journeys, building automated flows, and driving performance through personalisation and insight. You’ll also act as a key stakeholder in CRM tech, ensuring platform optimisation and clean integrations across teams.

Key Responsibilities

• Own and execute multi-channel CRM campaigns for B2B and B2C audiences
• Build automated journeys using behavioural and transactional triggers
• Drive personalisation through segmentation and dynamic content
• Collaborate with commercial, marketing, and data teams to align messaging with business goals
• Monitor and report on campaign performance, identifying areas to optimise
• Maintain data integrity and ensure smooth platform performance

Skills & Experience

Essential:

• Proven experience in CRM, customer communications, or lifecycle marketing
• Hands-on experience with campaign building and journey automation
• Proficient with CRM platforms – Braze strongly preferred
• Confident using customer data for personalisation and segmentation
• Strong communicator with a performance-focused mindset

Desirable:

• Experience managing both B2C and B2B communications
• Familiarity with push, in-app, and multi-channel delivery
• Understanding of data flows, integrations, and CRM architecture

Why Apply?

• Shape the CRM strategy of a fast-scaling consumer brand
• Blend strategic ownership with hands-on execution
• Work across both B2B and B2C campaigns
• Salary up to £75,000
• Hybrid working from Sheffield HQ